‘Dark Brandon’ is the Biden White House’s cringetastic effort to win back the “Let’s Go Brandon” meme that haunted the perennially COVID-hit President through late 2021 and early 2022. The efforts, shared by taxpayer-funded White House staff, combines an almost year-late rebuttal to the Brandon memes with the Byronic aethestic of the well established “Dark MAGA” movement.
One more problem: it’s extremely ‘Third Reich‘ in nature.
That’s right. On the day the media wants us to buy the idea that Donald Trump demanded his Generals behaved like Nazis, the current White House is actually promoting Nazi memes to hype its passage of the Inflation Recovery Act (IRA). The timing by the White House isn’t bad, to be honest, since the IRA (another irony not lost on us) does in fact empower the U.S. government with a Stormtrooper-style IRS to snoop through your taxes (all at your expense, of course).
But there’s more to this story than the White House using the Reichsadler or Parteiadler in its memes.
The first thing to note is that this “Dark Brandon” stuff is actually being promoted by corporate media outlets. Check out Slate’s take, which concludes: “If he can muster a smidge of momentum from the al-Zawahiri assassination by pulling up the cowl of Dark Brandon, then that is surely better than whatever he’s got going right now. After all, Joe Biden’s approval rating is already cresting back toward 40 percent. Dark Brandon strikes again!”
Sycophantic though Slate may be, the author isn’t wrong. Rasmussen polling has consistently noted that when Biden is away in his basement, hiding from COVID-19, his approval numbers go up. No wonder the White House would rather use cartoon images of him on social media. The left’s pro-Nazi memes are literally more popular than the real Joe Biden.
Mel Magazine – which appears to be some kind of soy-sponsored blog site for, uh, funboys– offers, “Okay, I pledge my soul to Dark Brandon. What’s the worst that could happen? Not like Regular Brandon was doing such a bang-up job. Trust the process. We’re finally winning.”
Sounds totally normal.
Even Rupert Murdoch’s Sun newspaper has been hyping “Dark Brandon,” alongside the Daily Dot, as well as the Independent newspaper (which ironically is hyper-dependent on Russia and Saudi oligarch largesse).
But there’s one more part of the Dark Brandon saga. The cherry on the cake. And that is the aesthetic origin of the entire thing.
“You have this very exaggerated image of a very ‘evil Biden,’ but also, his ability to mobilize these public intellectual zombies in an image is also kind of funny because it has long been China’s accusation of the U.S. government, that the U.S. is using folks like public intellectuals and scholars within China to carry out ‘peaceful evolution,’” Victor Shih, associate professor at UC San Diego, told POLITICO.
That’s right – it comes from China. Specifically, by an artist named Yang Quan, who sought to portray Biden in a negative light in early 2022.
Yes, the pro-Biden memes being disseminated from the hallowed halls of the White House are both Third Reich in nature, and hail from the Chinese Communist Party’s fellow travelers.
Even when the left tries their very hardest to meme: they end up being utterly, utterly cringe.